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link management.
Comprehensive guides, tutorials, and best practices to help you get the most out of your links.
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Popular Articles
Getting Started
5 min readWhat is a URL shortener and why should you use one?
Analytics & Tracking
8 min readHow to track your marketing campaigns with UTM parameters
Link Management
6 min readBest practices for branded short links
Marketing
10 min readHow to measure ROI on your marketing links
Developer
12 min readGetting started with the K2V API
Glossary
URL Shortener
A tool that creates a shorter version of a long URL
UTM Parameters
Tracking codes added to URLs to measure marketing campaigns
301 Redirect
A permanent redirect that passes SEO value to the new URL
Custom Domain
A branded domain name used for shortened links
Click Tracking
The process of recording when someone clicks on a link
QR Code
A scannable code that redirects to a URL when scanned